Mom Corps Survey of 1,071 Working Adults

ATLANTA, Sept. 1, 2011— Mom Corps (www.momcorps.com), a national flexible staffing firm, today released findings from an online
survey conducted on its behalf by Harris Interactive among 1,071 working adults[1]
nationwide about their preferences around workplace flexibility and work/life
balance. Results show that flexible work options are significantly important to
working professionals today as a deciding factor when taking a job, with some
even willing to give up salary to get it. The findings offer insight on gender
and age differences as a means to surface ideas and dialogue around current
workplace trends.

 

The Mom Corps survey results show that:

  • More
    than two in five working adults (42 percent) are willing to give up some
    percentage of their salary for more flexibility at work; about six percent is
    the average employees are willing to relinquish.
  • Perhaps
    surprisingly, working men (12 percent) are twice as likely as working women (6
    percent) to say they would be willing to give up more than 10 percent of their
    salary to receive more flexibility at work.
  • The
    18-34 age group is up to three times more likely to give up more than 10
    percent of their salary (15 percent among 18-34-year-old workers vs. 5 percent
    among working adults ages 35+), even though the unemployment rate for young
    workers is at its worst since 1948 and the highest among all age groups, according to the Bureau of Labor Statistics.

 

“The fact
that employees of all ages are willing to give up any percentage of
their salary in exchange for more flexibility over their work schedule is significant,
especially given the current economic climate and record unemployment rates,”
says Allison O’Kelly, founder and
CEO of Mom Corps. “The way a majority of Corporate America works no longer
aligns with the way U.S. families conduct their daily lives. Participating in
some form of flexible work option allows employees to regain a modicum of
work/life balance, and successful companies know that this also can yield a
significant return on investment for them.”

 

More than three
in five working adults (62 percent) agree that flexibility is one of the most
important factors they consider when looking for a new job or deciding what
company to work for, and one in five strongly
agree (21 percent).

 

“Employees
are realizing they have a voice in asking for work options, and a highly
volatile economic environment isn’t deterring this attitude,” continues O’Kelly.
“The desire for workplace flexibility is strong today and will only gain
popularity as the job market begins to stabilize. Employees have a
responsibility to their future career growth to learn and understand their opportunities.”

 

 

Gen X and Millennials Agree

 

Slightly more than half (51 percent) of
18-44 year old working adults plan to look for a new job with an employer that
offers flexible work options within the next three years. Nearly one in four (22
percent) working adults 45 and older plan to do the same. Organizations not
offering at least some element of alternative work options need to realize that
employees have enough options today that finding another job matching their
lifestyle preference is no longer an insurmountable obstacle. Workplace
flexibility is an increasingly important recruiting tool.

 

Parents are Serious about Work/Life Balance

 

More
than four in five working parents[2]
(82 percent) feel that flexible work options would allow them to be better
parents to their children, and two in five (40 percent) strongly agree.
Interestingly, there is no gender difference here. So, while working mothers
are often thought to be the impetus for workplace flexibility, working fathers
are also seeking more balance between work and life as it relates to their
children. Organizations that extend flexibility to employees are best poised to
hire and maintain top talent. And a news flash to companies: 79 percent of working
mothers and 77 percent of working fathers agree they would stay with a company
longer if it offered flexible work options. More than two in five working
mothers (43 percent) strongly agree.

 

“9 to 5” is Just a Movie for Half of
Working Parents

 

Only half of all working
parents said they preferred to work a traditional “9-to-5” workday, and there
is no gender difference here. There are some interesting regional variances,
with workers in the South preferring the traditional workday more so than those
in the Midwest (65 percent vs. 35 percent), and workers in the Midwest
preferring alternative schedules at a higher fraction than their Southern
counterparts (also 65 percent vs. 35 percent). These are significant numbers
for employers, particularly national organizations, when considering flexible
work options. Knowing the preferences of your workforce instead of implementing
a program that looks good on paper is critical to long-term success.

 

-end-

 

About Mom Corps

 

Launched in 2005 by Allison O’Kelly, a CPA,
Harvard MBA and working mother of three boys, Mom Corps specializes in matching
leading companies with high-caliber professionals looking for alternative work
arrangements. An industry leader in
the flexible employment market, its mission is two-fold: 1) provide
organizations direct access to a previously untapped market segment of
exceptional talent—professionals who have opted out of the traditional
workplace, and 2) enable professionals to work in their respective fields while
simultaneously meeting familial needs and responsibilities and work
preferences. For more information, please visit www.momcorps.com.

 

 

About Harris Interactive

 

Harris
Interactive is one of the world’s leading custom market research firms,
leveraging research, technology, and business acumen to transform relevant
insight into actionable foresight. Known widely for the Harris Poll and for
pioneering innovative research methodologies, Harris offers expertise in a wide
range of industries including healthcare, technology, public affairs, energy,
telecommunications, financial services, insurance, media, retail, restaurant,
and consumer package goods. Serving clients in over 215 countries and
territories through our North American, European, and Asian offices and a network
of independent market research firms, Harris specializes in delivering research
solutions that help us – and our clients – stay ahead of what’s next. For more
information, please visit www.harrisinteractive.com.

 

About the Survey

 

This survey
was conducted online within the U.S. by Harris Interactive on behalf of Mom
Corps from July 27-29, 2011 among 2,127 adults aged 18 and over, of whom, 1,071
are “working adults” (employed full time and/or part time) and 345 are “working
parents” (employed full time and/or part time AND parent or legal guardian of
children under 18 years old residing in their household). This online survey is
not based on a probability sample and therefore no estimate of theoretical sampling
error can be calculated.



[1] “Working adults” are defined
as U.S. adults ages 18+ who are currently employed full time and/or part time
(n=1,071).

[2] “Working parents” are defined as U.S. adults ages 18+
who are currently employed full time and/or part time AND are parents or legal
guardians of children under 18 years old residing in their household  (n=345).

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