Phase III: Translation What Do I Want To Be When I Grow Up

When I decide to make a major change in my life, I must admit I am a risk taker. When I was 40, I sold my business, sent my daughter off to college, got a divorce, raised my son and hmmm I think that’s about it!

Most people told me I was crazy to do everything at once but my thought was, either I do it all together like having twins, or I wait nine months and do it again … guess you figured out what I did.

Flash forward 15 years and guess what???? Yup it was that time again. Only this time both my kids are grown, I’m still flying solo, we are in the height of the worst economy and I decide to resign from a high paying, high-powered position to??? Oh that was the missing piece … I had nothing to go to!

So I decided to hire a business coach and she asked me: “If you could do anything you wanted to and money, time and age were not a factor and you could not fail. what would you do?”

Let me think about this. If there was nothing in my way, and I could do whatever I wanted, I would want to bring value to groups of people with information that would help to make them successful and travel around to different locations doing that.

Confusing? Clear as mud to me. What will the content be? I already had an idea but until I formulated it in my mind and had all my duckies in a row, I didn’t want to say it out loud.

In the meantime, there is so much to do to start a new business. Trust me, I’ve done this before and I knew what was in store for me, but when push comes to shove, you don’t really remember. It’s kind of like labor. If you remembered everything you went through, would you do it again? Probably not and that is why you kind of forget that and put those memories in a little compartment for the future. That’s kind of where I was just a few short years ago.

Who would even think about the little things like a name, business cards, legal “stuff,”  checking account and logo and that is in addition to the content, the program, the value.

My new mantra is, “If I just had my program than I could do_______.” I just kept filling in the blanks and every day became a source of frustration.

The issue for me was that I had 30 years of content in my head and could not organize it. Has that ever happened to you? I bet if I could just talk everything would appear on paper, but I didn’t know where to start and don’t say at the beginning because I already tried that and …

I started researching and reading books and articles and even though I read some great information, I was simply stalling. Something had to give me that starting point. I have written monthly articles and knew what I wanted to discuss. It was that first sentence that I needed and once I had that, everything flowed.

So what was that first sentence or thought going to be before my beloved MAC ends up on the floor?

As a former sales manager, trainer and veteran salesperson, Judy Hoberman has launched Selling in a Skirt – a method, philosophy and way of life for the next generation of winning sales women. Judy’s objective is to change the culture of sales teams so they are more effective at addressing the differences between men and women – both in the workplace with each other and in the field with their clients. Judy has created a suite of workshops, seminars and coaching programs that compliment her highly successful book. Her 30 years in sales has given her both the knowledge and sense of humor about the gender differences that we should all understand and embrace instead of feeling unable to communicate. 

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